Client
WW via TripleLift | 2022

Services
Branded content campaign strategy & production

Overview

To drive brand reappraisal and brand equity, we created 7 stories introducing WW’s new program, rooted in behavioral science and nutritional science, and customized to every member’s lifestyle needs. We concepted, commissioned and produced these stories to be native to the media brands participating in the campaign (including Byrdie, Cafe Mom and more), featuring interviews with WW influencers and experts.