Client
Hearst Magazines | 2026

Services
End-to-end book packaging

Overview

Only 54 percent of Americans now drink, the lowest since Gallup began tracking drinking trends in 1939. Yet a break from booze doesn’t require a break from flavor and fun. In partnership with Women’s Health, we created a recipe book with 50+ mocktails crafted by mixologists from top hotels, resorts, sober-friendly bars and restaurants, along with expert wellness guidance for a sober-friendly lifestyle. We wrangled recipes from top mixologists, conducted photo shoots across America, and packed in science-backed insights for cutting back while living it up.

Highlights

• Custom photography. Local photographers shot drinks in seven U.S. cities.

• Creator and influencer sourcing and management. Secured contributions from mixologists with followings of 30K+ and renowned resorts, bars and restaurants.