Tulo

Driving brand consideration for a mattress start-up

Mattress startup Tulo sought to drive brand awareness across millennials. We created an article campaign on Daily Beast and other publishers, featuring deep longform reporting, first-person narrative and humor too.

Client
Tulo via Triplelift | 2018

Services
Brand content strategy & execution

#3 for time spent of The Daily Beast’s branded stories that year (2.3 minutes)

Next
Next

McCormick