Tulo

Driving brand consideration for a mattress start-up.

Mattress startup Tulo sought to drive brand awareness across millennials. We created an article campaign on Daily Beast and other publishers, featuring deep longform reporting, first-person narrative and humor too.

Client
Tulo via Triplelift | 2018

Services
Brand content campaign strategy and execution

Overview
Mattress startup Tulo sought to drive brand awareness across millennials. We created an article campaign on Daily Beast and other publishers, featuring deep longform reporting, first-person narrative and humor too.

#3 for time spent of The Daily Beast’s branded stories that year (2.3 minutes)

Next
Next

McCormick